Located in Ashdod, Israel, the Cinema city’s interior’s challenges the movie theater in the digital age. Designed around a series of distinct spaces and “movie sets”, each with its own distinct color and central theme, the objective of the design is to create a physical environment that is appealing to the Instagram generation.
In an age where Netflix is the new norm and all have access to movies and entertainment at the palm of their hands, the movie theater is obliged to give it’s visitors a unique spatial experience.
The underlying idea of the design is to create spaces that engage visitors on the physical level, affirming the relevance of the physical experience of space and cinema.
The underlying idea of the design is to create spaces that engage visitors on the physical level, affirming the relevance of the physical experience of space and cinema. The design of the center separates the different spaces physically, chromatically, and emotionally, framing views to create compositions that resonates with the digital and Instagram generation.
The project serves as a case study for the integration between the physical and the virtual in the digital age
The project serves as a case study for the integration between the physical and the virtual in the digital age, inviting visitors into am immersive world of entertainment and imagination.
The center invites visitors into am immersive world of entertainment and imagination.
