Har Hotzvim is a significant hi-tech neighborhood in Jerusalem. Hi-tech as a branch of economy is characterized as a trailblazer, young, full of energy and renewal. However, Har hotzvim does not exhaust this potential. The signage of the complex aims to introduce a young, colorful and exciting spirit as a tool to bring life and renewal to Har Hotzvim complex.
The signage of Har Hotsvim set out to give Jerusalem’s high tech compound, renewed energy and a playful identity through wayfinding and signage reflecting the youthful and hi-tech presence in the area.
a playful identity through wayfinding and signage reflecting the youthful and hi-tech presence in the area.
We created abstract illustrations and symbols from the hi-tech world of employment and science And we used vivid and saturated colors. Positioning the typography as part of a flexible grid that knows how to adapt itself to surfaces and shapes.
Positioning the typography as part of a flexible grid that knows how to adapt itself to surfaces and shapes.
The color coding creates an Intuitive language to identify orientation
The abstract illustrations are organized along a green wall.
